To make the content optimized and get better ranks on the search engine, you need to go for multiple techniques. And one of them is to keep control of the word count. This will lead to making the content quality better.
All your time and efforts will be wasted if you are not focusing on the quality of the content. You generate content of 10 pages or it is covered in just one page, it will not be worthy unless the lines are full of information for the readers.
Google has very strict policies for the content and it gives importance to the one that is easily readable and can provide more ideas to the readers.
Therefore, it is quite important to focus on this element and avoid the unnecessary ideas that could lead to wasting the time of the audience.
Many writers use the technique of using an online character counter for checking the length of the blog and keeping it to the point.
Moreover, the users can check the keyword density along with the number of words and characters in this online Character Counter tool.
Why Is Word Count Important?
Word count helps you select the readers and make the content more appealing to them. This plays a vital role in engaging the audience for a long time.
For example, if a writer generates content with over 10,000 words, there will be very few readers who will read the article till last. Others will leave it in the middle because of its length.
On the other side, if you cover the topic in limited words without using irrelevant ideas, it will not only make the topic interesting but also more informational for the readers. Therefore, authors need to be very wise while selecting the topic and defining its length.
Is Word Count a Ranking Factor?
If we go 20 years back and see the Google policies, it was quite different. Webmasters used to rank on the page just on the base of the length of the article.
But now, Google gives value to its readers and provides them with content that is beneficial for them and can increase their knowledge.
We can see many articles that contain 2000 words but are still on the bottom of the page. On the other side, the article with just 500 words is on the top. It is because of the optimization of the content.
When a writer tries to cover the topic within a few words, it helps him to eliminate the irrelevant ideas from the topic and make it to the point. By, this he can increase the quality of the content and get a higher position on the SERP.
How Character Count Is Important in Optimizing the Content?
If you start writing the blog without getting ideas, it will make the content boring for the readers. The reason is that you may add irrelevant ideas. This can lead to distracting the audience.
Writers can make the content more engaging for the readers by keeping it to the point and making it more informative for them.
Here are some top benefits that make the word count more important for optimization and help increase the rankings on the search engine.
Makes the lines comprehensive
When a writer doesn’t set the limit for the content, he may add those ideas that are not related to the topic. This element will lead to a decrease in the worth of the page and make it boring for the readers.
That’s why writers must keep the lines comprehensive and use those ideas that are related to the content and informative for the audience.
Eliminate unnecessary ideas
When a writer focuses on the total word count, he will try to cover the topic with authentic information and get rid of the ideas that are not important to be discussed.
So, again we can say that the comprehensive content leads to eliminating unnecessary thoughts and making it full of information for the readers.
Make it easy to read
When a reader finds the topic interesting, he tries to read the content till last and get some piece of knowledge from the page. So, you have to provide this ease to the audience.
By decreasing the length of an article, writers can make it easy to read for the readers. They can understand the intent of the topic and escape from irrelevant thoughts.
Increase the quality of the article
Some writers drag the content without any reason just for making the content lengthy. It leads to a decrease in the quality of the article and makes it distracting for the readers.
You can improve the quality of the content when it is kept to the point. So, it will become more informative and worthy for the audience.
Better user experience
Users love to visit such pages again where they get more knowledge. And by focusing on the quality of the article, you can make the user experience even better.
Bottom Lines
Writers may write lengthy articles on particular topics. But it wouldn’t help them to up-rank unless the quality is improved.
For increasing the worth of the page and getting more traffic, it is quite important to focus on the word count and keep the article to the point.
It will not only eliminate the unnecessary points but also engage the visitors for a long time. Therefore, you will have to make the content more informative for them.
You can get further ideas about the importance of word count in this article. Hope it will help you attract more audiences to the site.